Siemens VDO is rolling out its modular approach to technologies across all business areas.ĭehen cites the head-up display Siemens VDO supplies to the new BMW 5 series as "a breakthrough innovation." Its electronics strength is expected to be of growing importance as the automotive group's electronic content rises from 50 percent to 65 percent.ĭehen says Siemens VDO is tied for third with Visteon globally in automotive electronics, behind Delphi and Bosch, and slightly ahead of Japan's Denso. Siemens VDO can use its parent's patents and research center in Munich, Germany, Dehen says.
"Long-serving Siemens managers didn't seem to realize the strength of what they had."ĭehen says that Siemens AG's central technology development capability is also a major strength. "We had an excellent toolbox to implement the performance culture," Dehen says. The top management team that has driven the turnaround is made up of former Siemens Automotive and VDO executives.ĭehen brought some ideas from his previous jobs at ITT and Valeo, but he says he also found Siemens VDO's existing quality improvement approach important in his efforts to boost performance.
When Dehen joined Siemens VDO from Valeo in July 2002, his major task was to complete the integration of the former Siemens Automotive and VDO businesses.ĭehen concentrated on creating a common culture for the group. Wolfgang Dehen, Siemens VDO's CEO, says the company has used a mixture of existing in-house tools and new approaches to achieve the turnaround. It also is looking at improved supplier management and new sources in low-cost countries, such as China. The group plans to reduce costs further by bundling significant volumes of purchased parts, such as electronic components, and leveraging the purchasing power of Siemens AG.
#What is siemens vdo a2c53085862 driver#
Material cost reduction is the main driver of Siemens VDO's internal improvement program. This year Siemens VDO is looking for a cost reduction of about $868 million, mostly from changing business processes and structures. Siemens VDO, the automotive subsidiary of Siemens AG, the electrical and electronics giant, beat the group's target of more than 5 percent earnings before interest and taxes in the third quarter of its 2003 fiscal year ending June 30. 30, 2001.īut in the third quarter of the current financial year, the company reported a profit of $120 million on sales of $2.3 billion, despite a 6 percent drop in sales. The company, created in April 2001 by a merger between Siemens Automotive AG and Mannesmann VDO, had an operating loss of $283 million in its fiscal year ending Sept. A strong cost-cutting drive has reversed the losses at Siemens VDO, a supplier of vehicle electronics.
0 kommentar(er)
